E-Mail Director

E-Mail Director is a powerful suite of web tools which integrates form-based data acquisition with e-mail messaging tools, database management tools and more options than ever to build your listener database and engage your listeners.

Nothing beats E-Mail Director's flexibility, control and ease of use.

• Smart options for every skill level.
• Design flexibility is unlimited.
• Message customization and tools for Contests, Polls and Surveys are included – it's all here.

HTML e-messages you can make yourself – easily. Our proprietary Web tools make customization fast and simple.

• Manage entry form questions and formats.
• See live updates and instant results.
• Duplicate entry blocker option.
• Winner Generator tool saves time and hassle.

Questions to consider when evaluating your station's e-marketing solution.

• Can you create graphically rich e-mail, with flexible creative options? Or are you restricted to templated cookie cutters?
• Do you have direct access to your listener data and tools from any web accessed computer, 24/7?
• Are listeners able to update their profiles, via a secure web link?
• Can you export your data whenever you want? Customize the records? Generate mailing labels and run reports?
• Can you differentiate between contest entrants new to your database and others already in it? Can you segment your communications accordingly?
• When you set up interactive contests, can your station decide what questions to ask – how many, what type? Trivia quizzes, polls, surveys for local sponsors, information on listen-at-work interests? Anything you want, anytime?
• Can you schedule contests and polls in advance – as many as 8 unique contests – at your scheduling discretion? Make changes on the fly?
• Must you require passwords and user names from your entrants, or do you have 'express entry' options?
• Can you track prize winners? Popularity of contests and polls?
• Can you e-mail your contest entrants at any time during the contest? Segment winners from others, for specialized communications?

Customer Testimonials

"The more we use it the more they more new ways we find to use it. It's very easy to use and most people at the station can use it. My sales and music directors uses it too. Takes about ten minutes to learn. Happy with everything."

– Kevin Profitt, Program Director WKCQ-FM
Flint, MacDonald Broadcasting

"What I like best about E-Mail Director is intuitive layout and the overall ease of use. E-Mail Director has helped to keep us directly connected to a large part our listener base with station updates and unique contest while maintaining a personal feel."

– Tanya Frazier, Promotions Director WODS
Boston, CBS Radio, Inc.

"I love the ability to design our email blasts individually of the other stations in our cluster."

– Chris Dillon, Program Director WKNL, WNLC, WCTY
Hartford

Switching to E-Mail Director is easier than you think!

Our expert team understands how to transition your existing database and get you started with E-Mail Director.

Request an online tour, list of affiliated stations, or additional information.